‘Only those who enjoy life can bring quality products and services to others; only those who meet their own housing requirements can bring the perfect housing experience to customers.’ Miss Li Jing, chairman of the Yopark Group, described her business experience like this while being interviewed for the bilingual magazine Lifestyle. Focusing on high-end asset management for 12 years, Yopark has become the leader in the business travel apartment market. Those who enjoy the finer things in life can skim the original text below, or pick up their own copy of the December issue of Lifestyle!
Yopark, Star hotel services + Decentralized properties
Yopark is a high-class hospitality brand that has been 12 years in the making. It undermines the traditional residential rental market by creating a 5-star hotel service and a decentralized business model for separate properties. Yopark makes full use of available resources online and offline. After providing the comforts of hotels and service apartments to residents, it has quickly become a leading brand for high-end apartment operators.
Yopark offers flexible leases, versatile apartment options, central locations, and convenient transportation. By providing large living rooms, kitchens and a personal home business office, there is room for the whole family.
Yopark also has a per capita consumption expenditure that typically saves consumers at least 30% compared to typical 5-star hotel rooms. The customer base of Yopark is made up of a large portion of the Fortune 500 corporation business executives in China. This company is designed for the busy traveler who wants a top notch experience while on business, and for the traveler that wants to include their loved ones on a vacation without sacrificing their own comfort.
With Yopark you get the function of a hotel and the feel of a home apartment for a third of the price. Its unsurpassed taste team overlooks no detail and spares no effort to decorate each house like a home.
The ‘Rochester’ of the apartment market
Like any successful business leader, Miss Li Jing, chairman of the Yopark Group, is enthusiastic about her work, and sensitive to business and entrepreneurial investment opportunities. However, as a woman, she also enjoys her life and manages her own lifestyle, besides focusing on the career. She doesn’t blindly follow fashion, paying attention to quality first. Freedom and comfort is her favorite label.
How do the unique business models and practices of Yopark compare with other apartments brands?
Yopark has been a superior brand for 12 years. We depart from the traditional pattern of the residential rental market by offering luxurious hotel services and a decentralized business model for our properties. This makes it the ultimate business travel apartment experience. Our brand has become the leading brand for high-end apartment providers.
Yopark stands out for the following reasons: firstly, our lease is flexible, and is based on the customer’s needs. Secondly, our brand is very versatile. Our apartments are located in the city’s CBD area, so transportation is very convenient. We have hotel style rooms with adjoining living rooms, kitchens, and other facilities. There is even a business office, which could be used as an office space or a family residence. Third, our consumption expenditure per capita is typically lower by at least 30% than the average 5-star hotel room. Compared to typical 5-star hotels, we offer greater services for a lesser price. The most important difference is that we offer the feeling of being at home to our guests.
What is the target customer for Yopark? What kind of lifestyle does Yopark represent?
Our current customer base is made of mainly high-end customers, and the products and services that we provide are tailored to this market. In fact, our customers make up a large part of the world’s top 500 enterprise executives in China. These include well-known domestic enterprise residents in Shanghai and Beijing. Most of these people have relatively high requirements: a location in the business district center, a butler service, and more. We provide all of these services with pride. This is how we have earned our title as the ‘World-class Property Service’.
People always ask me what image Yopark represents. I always tell them Yopark is like the famous character ‘Rochester’ from the novel ‘Jane Eyre’ with a humble attitude, persistence, and a strong sense of responsibility. The character represents excellent taste and is a symbol of nobility. Yopark has been blessed with the honor to provide customers with a delightful living experience.
This was a very important year for Yopark, with a lot of development and innovations, what are some future development plans?
This was indeed a very important year for our business. At the end of October, Yopark and Shanghai Land Group will be setting up a subsidiary Shanghai Property Management Limited Company, giving a residential rental method via rental-by-agent, deeply rooted in excellent community service. Its establishment will enrich Yopark’s current product formats, but also reflect Yopark’s corporate responsibilities. Besides this, we also continue our expansion into the Beijing market, increase the KA section, launch O2O community service, export brand management, etc. Our operational areas and the scale of our business have expanded accordingly.
As a career-driven woman, what do you like to do in your spare time?
I am deeply devoted to my work, and now that our business is in a critical stage, I am busy all the time. Because entrepreneur needs to focus, I have a sense of responsibility and mission to lead my team to make achievements. I believe that only half a step faster than others, we can always do better. I follow my own inner needs to fit my life, the same way I do with my career now. By listening to your own needs, you can bring the same quality products and services to others, and only by meeting your own housing requirements, can you bring the perfect housing experience to your customers.
[On the Magazine]
Lifestyle is an influential, bilingual domesic magazine that addreses real estate, art, travel, food and luxury goods, and the latest news on top brands at home and abroad. Being familiar with excellent presentation and style, Lifestyle is a leading brand of high-end lifestyle magazines in China. It focuses on the high-end crowd: foreigners who expatriate to China, foreign executives, white-collar workers and business travelers who demand high-quality and have high spending power. The magazine is strengthened in multiple formats and multiple-channels via a three-dimensional distribution model including personalized subscriptions for CBD and commercial offices in the central area of Beijing, Shanghai, Guangzhou, Shenzhen and major central cities; extensive displays in and around high-grade office buildings; the national high-end luxury locations, such as 5-star hotels, golf courses, restaurants and membership clubs.
